Feb 3 2016

Get ready for gardening that doesn’t cost the earth…

Get ready for gardening that doesn’t cost the earth…

Dealz announce partnership with Charlie Dimmock with ground-breaking range

Twitter promo DZ

Dealz, Ireland’s leading discount retailer, is pleased to announce a new and exclusive range of gardening products with celebrity gardener Charlie Dimmock, which is set to revolutionise customers’ gardens.

In stores nationwide from 29 February 2016, the range encompasses a wide variety of gardening essentials, both practical and decorative, which all retail at its famous €1.49 price point.

The range consists of over 130 lines and expected best sellers include: 4 assorted hand tools, hanging bird feeder, heavy duty gloves, pressure sprayer, cast iron key hook, a wooden sign and a mosaic post solar light.

Charlie Dimmock, says: I’m really excited to announce the launch of my new Dealz gardening range. I think it’s really convenient that there are so many Dealz stores in towns and cities across Ireland as they are so much handier to get to than an out of town garden centre. I hope that my range will inspire a lot more people to take up gardening – even if it is just something straightforward like a window box or growing herbs on the kitchen window sill.

“I’ve been completely involved in the production and creation of my range, personally testing every item to ensure both its practicality and quality. From gardening gloves and trowels to watering cans and pruning shears, all at a €1.49 price point: it’s affordable for everyone”.

Dealz CEO, Jim McCarthy, says: “We’re delighted to announce our partnership with Charlie Dimmock. Our customers have told us that they would love to do more gardening, but the cost and sometimes the lack of experience really puts them off. We know that the introduction of this new range and with Charlie’s expertise, it will help encourage more people to take up gardening which is both affordable and enjoyable.

“This collaboration is yet another way for us to deliver amazing value and great quality products to millions of customers every day, every month, every year.”

The Charlie Dimmock range is the third celebrity collaboration for Dealz following Jane Asher’s bakeware range and Tommy Walsh’s DIY: time range of tools.

For further information, including products and images please contact:
Stephanie Whisker or Sophie Eustace at Wilson Hartnell, 01 6690030
stephanie.whisker@ogilvy.com / sophie.eustace@ogilvy.com

About Dealz

An integrated part of Poundland, Europe’s largest value general merchandise retailer Dealz has fifty one stores operating in Ireland including Portlaoise, Blanchardstown, Killarney, Letterkenny, Newbridge, Limerick, Athlone, Cork, Santry, Mullingar, Gorey, Drogheda, Shannon, Naas, Carlow, Stillorgan, Lisduggan, Midleton, Dundrum, Talbot Street, Dun Laoghaire, Waterford, Cavan, Mary Street, Monaghan, Tralee, Finglas, Nutgrove, Galway, Clonmel, Dundalk, Tallaght, Wexford, Merchants Quay in Cork, the Ilac Centre in Dublin City Centre, Sligo, Mallow, Navan, Athy, Longford, Drogheda and Dungarvan.

Dealz offers customers a wide selection of over 1,000 well-known top brands and established own label products. The price point for the vast majority of products in Dealz stores is €1.49 offering customers excellent value for money. Product categories include food and drink, health and beauty, baby, batteries, homewares, pet, books and DVDs, toys, celebrations and seasonal ranges such as Halloween.

Dealz is proud to be supporting Irish suppliers by stocking a number of locally sourced products which are secured from Irish producers. Local Irish brands include Tayto, Brennans Bakery, Dale Farm, Ballygarvey Eggs, and many more.

Dealz charity of the year is Make A Wish Foundation. To date staff and customers have raised over €144,000.

For more information about Dealz, please visit:

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