Sales of Dealz new celebrity DIY range hit exceed expectations in the first week
DIY: time, Dealz latest celebrity range with builder and renowned DIY expert, Tommy Walsh is flying off the shelves since going on sale in stores nationwide on Monday and further strong sales are expected for the upcoming May Bank Holiday weekend, which traditionally marks the beginning of the household make over season.
Ireland is fast becoming a nation of DIY lovers and best sellers in the range so far have included:
1. 3pc Premium Paintbrush Set
2. 5pcs Paint Brush Set
3. 4pc Mini Roller Set
4. 8pk 3G Super Glue / 4pk 7G Super Glue
5. 2 Roll Masking Tape
6. 10m Re-In forced Tape
7. 500ml White Spirit
8. Decorative Vinyl
9. Xl Plastic Dropcloth
10. 7.5m Tape Measure
The range includes a fantastic selection of decorating tools and accessories, standard hand tools and a selection of miniature products including a mini turbo cutter and minicomputer screwdrivers which are all very handy to own.
“It looks like the nation will be painting, decorating and grouting this bank holiday weekend going by the sales we’ve seen of the range so far. The success of DIY: time has exceeded our expectations, it’s been brilliant,” said Tommy Walsh.
The range, as tested and developed by Tommy himself, has been split into four colour coded categories in order to differentiate each category in the range and help the customers to find the products they need with ease. The categories are: ‘Decorating Essentials’ in red, ‘Adhesives’ in blue, ‘Toolbox Essentials’ in yellow and ‘Fixtures and Fittings’ in orange.
Each pack will provide tips from Tommy Walsh on how to carry out its corresponding DIY task to help turn Ireland into a nation of budding DIY masters.
CEO of Poundland, Jim McCarthy, said: “We are incredibly proud of the DIY:time range and are delighted by the response we have received for this collection so far. We had no doubt that this range would be hugely popular. The range is all about making DIY accessible for all and offering great value to our customers, and this range does just that, all for the single price point of just €1.49.”