60% of Irish Under 25s to get down and dirty at home, instead of whisking their partner away for the weekend.
Half of couples are swapping an overnight trip for an evening of love making, with women (52%) more likely treat their partners to a dirty weekend away.
With the average sex toy spend reaching over €24, Dealz has today launched its own €1.50 sex toy range, Nooky, to a nation of savers hoping to inject some excitement into Irish bedrooms. Two in three (60%) women (25-34) admit they feel embarrassed when stepping into a sex shop, so to counter this Dealz has unveiled its biggest range of sex toys in sleek and discreet packaging available in stores nationwide.
Dealz €1.50 bullet vibrator was an instant best-seller in 2016 giving shoppers a 90% saving compared to high street sex shops and online retailer Love Honey. The extended Nooky range will continue to save shoppers pounds with the introduction of a Finger Fun Stimulator, Vibrating Love Ring, Joy Ring, Sexual Vitality Supplements For Her, Supplement For Men and Pure Lube.
Award-winning sex and behaviour expert Dr Pam Spurr said, ‘It’s often thought that people are prudish when discussing their sex lives, but we’ve found men are expected to invest up to €32.50 for their perfect sex toy, so with Nooky they could save €26.50 on the full Nooky range.’
‘Dealz Nooky sex toys are giving couples the excuse to make the most of the cold winter weather between the sheets instead of spending hundreds on a dirty weekend away.’
Dealz Trading Controller Chris Burns added, ‘With shoppers only looking to purchase one sex toy a year, we’re hoping our affordable range helps the nation gets some nooky at home. Our bullet vibrator was such a big hit we’ve now introduced lots of fun toys for every couple to enjoy – investing in your sex life has never been so easy and all for just €1.50’.
The full Nooky range is now available in Dealz stores nationwide from today.
Research conduct by Fly Research with 2,000 recipients from the UK and ROI.
For further information, including products and images please contact:
Suzanne Cairns and Catriona Gallagher at Wilson Hartnell, 01 6690030
suzanne.cairns@ogilvy.com / catriona.gallagher@ogilvy.com
About Dealz
An integrated part of Poundland, Europe’s largest single price value general merchandise retailer, Dealz now has sixty stores operating in Ireland.
Dealz offers customers a wide selection of over 1,000 well-known top brands and established own label products. The price point for the vast majority of products in Dealz stores is €1.50 offering customers excellent value for money. Product categories include food and drink, health and beauty, baby, batteries, homewares, pet, books and DVDs, toys, celebrations and seasonal ranges such as Halloween.
Dealz is proud to be supporting Irish suppliers by stocking a number of locally sourced products Farm, Ballygarvey Eggs, and many more.
Dealz charity of the year is Make A Wish Foundation. To date staff and customers have raised almost €250,000.
In September 2016, Dealz became part of the Steinhoff International family an integrated manufacturer and retailer with operations in Europe, Australasia, Africa and the United States.
For more information about Dealz, please visit: