Limerick, Dublin and Galway Get The Most Nooky
Dealz New Nooky Range On Rapid Growth Curve
Watch out Dublin, there is a new capital in town. Dealz today named Limerick Ireland’s Nooky capital, after it sold a record-breaking 6,500 items nationwide from its new adult Nooky range. The title wasn’t awarded without a fight as Dublin and Galway came in a close second and third.
As word of the new range spread last week, Dealz today confirmed that sales of its intimate range have been strong with product flying off shelves, with its vibrating love ring and finger fun stimulator creating a real buzz on the Irish high street.
The county collectively pulling in the strongest sales was Limerick’s saucy shoppers just in front of Dublin, namely Blanchardstown and Clondalkin, followed by Limerick. Dealz core range of family planning sales excluding Nooky increased by 2k compared to the same period last month showing that there is an appetite for an amazing value product like Nooky, as its encouraging couples to experiment in the bedroom for just €1.49.
Dealz trading controller Chris Burns revealed, ‘We’ve been thrilled by the demand for the new range across Dealz in Ireland. We are currently delivering hundreds of extra products to stores who’ve sold out, so couples can continue to get their Nooky wherever they live.
‘Due to Nooky’s success, we’re already looking at ways we can extend the range to bring more cheap thrills to the Irish public.’
The full Nooky range in order of preference is available nationwide:
- Blue Pills for Men
- Vibrating Love Ring
- Finger Fun Stimulator
- Vitality Supplements for Her
- Joy Ring
- Pure Lube
For further information, including products and images please contact:
Suzanne Cairns and Catriona Gallagher at Wilson Hartnell, 01 6690030
suzanne.cairns@ogilvy.com / catriona.gallagher@ogilvy.com
About Dealz
An integrated part of Poundland, Europe’s largest single price value general merchandise retailer, Dealz now has sixty stores operating in Ireland.
Dealz offers customers a wide selection of over 1,000 well-known top brands and established own label products. The price point for the vast majority of products in Dealz stores is €1.50 offering customers excellent value for money. Product categories include food and drink, health and beauty, baby, batteries, homewares, pet, books and DVDs, toys, celebrations and seasonal ranges such as Halloween.
Dealz is proud to be supporting Irish suppliers by stocking a number of locally sourced products Farm, Ballygarvey Eggs, and many more.
Dealz charity of the year is Make A Wish Foundation. To date staff and customers have raised almost €250,000.
In September 2016, Dealz became part of the Steinhoff International family an integrated manufacturer and retailer with operations in Europe, Australasia, Africa and the United States.
For more information about Dealz, please visit: