Since the launch of Poundland in 1990, and Dealz in 2011, we have had a dedicated team helping to deliver our simple promise to you.

Sean Cardinaal, Chief Operating Officer – Pepkor Europe

Sean joined the Poundland board in December 2016. His career in the Pepkor Group spans 16 years, covering roles in manufacturing, discount and value retail areas of the group.

He joined the group as GM of Pepkor Clothing in 2001, moving on to take on the role of Merchandise Director of Pep Stores in 2002. Subsequently he joined Ackermans in 2011 as Managing Director before moving to Pepkor Europe in December 2016.

Currently Sean is Chief Operating Officer of Pepkor Europe with responsibility for the Poundland Group including Dealz international and Pep and Co. He is also responsible for the Global sourcing operation PGS.

SC9A2169-3-EditBarry Williams, Managing Director

Barry joined Poundland as Trading Director in November 2016. He most recently occupied Executive Board roles with Asda Stores Ltd as Chief Customer Officer and Chief Merchandising Officer.

Prior to this, Barry has held senior positions within the Commercial Functions of Musgrave Retail Partners, The Co Operative Group and Kwik Save Stores.

Roy PortraitRoy Ellis, Poundland Group Services Director

Roy Ellis joined Poundland in November 2016, having worked for Steinhoff and Pepkor Europe since 2015.  Prior to this, he served as Chief Financial Officer at Poundstretcher and was previously Group Finance Director for Peacocks.  Roy began his retail career with WHSmith, having qualified as a chartered accountant with KPMG.

SC9A2159-3-EditTim Goalen, Distribution Director

Tim joined Poundland in November 2016 as Supply Chain and Distribution Director with responsibility for all warehousing, distribution, ocean freight and the demand planning / forecasting and merchandising functions within Poundland.

More recently, Tim was Supply Chain & Logistics Director for Pepkor Europe where he oversaw the Logistics operations within the UK and France, where he still maintains his responsibilities.

Tim has gained a breadth of Supply Chain, Distribution and Retail experience during his 20+ year career which started in Safeway as a general assistant. Prior to this Tim headed up Supply Chain within Sainsbury’s, and also held the role of Supply Chain and Distribution Director for Hobbycraft.

Austin_cook (1 of 1)Austin Cooke, Retail Director – UK & ROI

Austin joined Poundland in July 2017 as Director Western Europe, with responsibility for the growth, development and expansion of our formats in Western Europe, and the establishment of an International platform for our brands.

Austin has a wealth of international and global experience spanning over 45 countries and a variety of sectors. Joining Poundland from Yum Brands, he has held positions as Sr. Global Director of M&A, Business Development Director, and Marketing Director for Central and Eastern Europe, as well as a series of senior operational roles. Prior to that Austin also held roles with Phones 4u as Head of Retail, and Dixons Group in a series of Divisional retail roles.

Michelle BurtonMichelle Burton, Group HR Director

Michelle joined Poundland in April 2015 as Human Resources Director with responsibility for the development and delivery of the Company’s people and engagement strategies, spanning the full employee lifecycle.

Michelle has over 20 years’ of Human Resources experience spanning the retail, manufacturing, distribution and facilities management sectors and joined Poundland from Cofely, GDF SUEZ, where she held the position of Human Resources Director. Prior to that she held a number of senior HR positions in her ten-year career with J Sainsbury plc, including Head of Reward, Head of Learning and Development and HR Director for Sainsbury’s Logistics division.

Paul Allen

Paul Allen, Group IT Director

Paul joined Poundland as Group IT Director in October 2017, having worked previously for Poundworld as Chief Information Officer. Prior to this, Paul held board level technology positions at W M Morrisons, where he served in the roles of Chief Information Officer (Kiddicare) and Multichannel Technology Director.

Paul has a wealth of high street and digital retail experience, gained through a number of UK and International retailers. Earlier in his career, Paul held senior technology positions within Boots, ASOS, Next, and ASDA Wal-Mart.

Marcin Langowski Portrait 200x200

Marcin Langowski, Managing Director – Dealz CEE

Marcin joined Poundland in June 2017 as Managing Director of Dealz CEE, responsible for launching and expanding Dealz in Central and Eastern Europe. Prior to Marcin’s appointment to Poundland he spent 10 years in Pepco CEE as Buying Director. Marcin has over 20 years’ experience in various functions of the Retail sector from retail operations through to buying & merchandising, holding positions of Buying Director at Auchan and Store Director at Dixons.


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