A celebrity inspired red for gorgeously rich colour. This easy to use formulation has been specially developed with intense colour pigment to deliver ultra bright, long lasting permanent hair colour, that completely covers grey. To achieve maximum colour brightness, this product is most suitable for blonde, grey or pre-lightened hair. Note long hair may require two or more packs. Conduct a skin allergy test 48 hours before each time you colour and also please ensure you read the instructions and safety warnings in full before use.