Poundland announced its expansion into the Republic of Ireland in August 2011. Poundland had been planning a move into Europe and chose the Republic Of Ireland as the first country to benefit from its famous ‘amazing value’ proposition.
A simple concept
The Dealz retailing concept is simple. We offer a wide range of products, including many well known brands, and local Irish brands for €1.49. In addition there are a number of special promotions at key price points such as 99c and 2 for €1.49.
The first 2 stores were opened in Blanchardstown and Portlaoise in September 2011. The competitively priced, breadth and depth of range, top brands, as well as local Irish products have been extremely well received by customers.
Building a future
Six stores were opened in the Republic of Ireland by the end of March 2012, bringing over 200 new jobs to the Irish economy and a total of over €2m in capital investment. Dealz has expanded considerably with over 30 stores now open and we are still growing!
Experience, sound systems and customer focus
It is undoubtedly the efficiency of our management systems, a wealth of buying and selling experience and a flair for recognising the needs of the customer which places the company ahead of other retailers in the sector. It is those same characteristics that guarantee Dealz a major role in the future of modern retailing.